Remember when juice was just juice? It has become so much more. A verb, for one thing, and, as the Wall Street Journal reports (what you already know), a status symbol. Thanks to cleansing celebrities like Gwyneth Paltrow, Owen Wilson, and Blake Lively, cold-pressed blends of kale, celery, lemon, chard, and ginger are the new ambrosia of the stars. Bill Clinton juices. Hip-hop ambassador Russell Simmons extolled green juice in the New York Times. Entire workplaces juice together. Bridal parties juice. Juice (the unpasteurized designer stuff, not your standard OJ) has become a $5 billion industry, projected to grow by 4 to 8 percent a year.
http://www.slate.com/articles/double_x/doublex/2013/11/juice_cleanses_not_healthy_not_virtuous_just_expensive.html
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