Matchbooks are a bit like cereal boxes; you just can’t help but read all the little details in that moment of solitude while you’re waiting for someone or something. But of course, matchbooks aren’t what they used to be (then again, neither are moments of solitude).
The whole world doesn’t smoke cigarettes anymore thanks to anti-smoking health campaigns, and the introduction of disposable lighters saw the production of matchbooks, along with those entertaining little adverts, decline after the 1960s. Today I found an incredible collection on the ever-generous black hole of information that is the internet. Thousands of matchboxes from a range of decades and photographed from all sides, and have been archived by Flickr member and collector FlamingTurkeyWings. I rummaged through the entire online archive and picked out the vintage designs and advertising copy that spoke to me most. I also took the opportunity to see which businesses and brands featured on the matchbooks were still operating today and which had been long forgotten.
http://www.messynessychic.com/2013/11/19/the-matchbook-collector/
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